Facebook starts new video service called 'Watch'

Thursday, 10 Aug, 2017

"That's why today (Thursday) we're launching the "Watch" tab on Facebook - a place where you can discover shows your friends are watching and follow your favourite shows and creators so you don't miss any episodes". People will be able to comment on, react to and join Groups around these shows in the same way they do for Facebook Live broadcasts, and viewers will be able to see those comments and reactions while watching a show.

Watch will have plenty of live sports and sports-related video on-demand as Facebook has spent months partnering with sports properties on streaming games and shows on Facebook Live. Watch will be available on mobile, on desktop and laptop, and in TV apps.

Watch is the first time Facebook have acknowledged the fact that people who create and publish these shows need to make money. Content will include original shows directly funded by Facebook and videos from other creators, all neatly laid out in a tab that will become personalized once it learns enough about your watching preferences and habits.

Facebook has revealed a video platform set to host a range of shows, which will be directly accessible from the site via a new tab. That led the team to launch a video Tab for US users a year ago: Watch is created to expand and improve that experience.

Facebook officially confirmed the impending launch of Watch following the publication of this report. There is no clear indication of when the Watch feature will roll out to more users.

ATTN said on Wednesday it had two original series coming to Facebook Watch: a health programme with actress Jessica Alba and a relationship advice show.

Danker also identified a few formats he thought would be well-suited to the nature of the video service. Publishers can also share their shows to the News Feed to help people discover them.

We've learned from Facebook Live that people's comments and reactions to a video are often as much a part of the experience as the video itself.

Even the shows on Watch now are more community based or how-to videos like on YouTube instead of large budget fiction shows such as on Netflix or Amazon Prime Video.

Social networks have long grown up from mere 160 character posts or even photos that are barely recognizable due to their filters. Instead, the service will launch with a cooking show Little Kitchen, talk show Nas Daily, and a Gabby Bernstein show.

The Watchlist section allows you to subscribe to show updates, by clicking the "Follow" button on the relevant video.